Brand Experiences
I’ve been fortunate to work on some amazing brand experiences in my roles at Cricket NSW, Telstra and MyRepublic, all with the goal of building brand awareness, customer loyalty and engagement. These experiences helped connect lucky fans with their favourite athletes, directors, musicians and sports clubs.
Working at Cricket NSW as the Head of Marketing for the Sydney Sixers, I was constantly looking at new ways we could help build connections with fans via our owned, earned and paid channels, utilising our brand and leveraging our players. I recently led a collaboration between artist and designer, Dom Gauci and the Sydney Sixers, creating 10 custom pieces of art, celebrating ten much-loved members of the Sydney Sixers from the last decade.
Other brand led activity I’ve played a key role in includes working with Google and James Cameron on a live brand experience; Waterbourne Festival in New Zealand for an interactive social media competition; Melbourne Football club for an on field brand activation and helping fans #CRASHTHEARIAS and win the latest iPhone used by their idols at the ARIA Awards.
Copywriting & Creative Direction
Specialising in short form copy and eye-catching brand messaging, the more creative, the better! These campaign examples include outdoor and digital marketing messaging, written with the end customer in mind. The target audiences include consumer and small business, with the goal of creating brand awareness, generating new leads and acquiring new customers.
Brand Management
As Head of Marketing at the Sydney Sixers, I led our brand work with the agency Joy, to refine and rollout our updated brand guidelines, including the brand look and feel and tone of voice, as well as our brand playbook and our new tagline #LIKEASIXER.
I worked closely with our agencies Interbrand and DDB on the Telstra rebrand, along with the rolling out of the new brand across a variety of assets. This was a project with a very broad scope, tight timelines and requiring a very high level of organisation, attention to detail and creative thinking.
Social Media Strategy & Content Creation
I have worked in social media strategy, planning and content creation for almost ten years, across retail, tech, and sport. I thrive on creating fun and engaging content that is on brand and on trend. I’m experienced in creating content across all social media platforms, including TikTok, Instagram, Twitter and Facebook, aware of the nuances each platform brings, and the differentiation required for each.
