I have over 15 years of brand marketing experience, encompassing sport, tech, media and retail. From working across titles such as Vogue and GQ fresh out of university in the Key Accounts team at News Corp, to working across Telstra’s rebrand, I’ve always kept creativity at the heart of everything I do. 

I’ve worked both agency and client side- agency side I’ve managed MINI dealer marketing and HP’s localised marketing needs, while also working across the BMW Safari motorcycle event. Client side, while at Telstra I’ve had the pleasure of working on brand activations with partners such as Google and director James Cameron, as well as creating exciting brand experiences with R/GA and the ARIA Awards. A career highlight was working with Interband and DDB to roll out a new tone of voice and look and feel for the iconic Aussie brand, Telstra. 

From a personal standpoint, I’m a proud entrepreneur, starting my own retail business back in 2016 and successfully building and running this for three years, with my accessories label sold in both Europe and across Australia, before I shut up shop in 2019 to focus on other endeavours.

Some of my more recent experience includes working at tech startup MyRepublic, creating and executing marketing campaigns, writing website and email content and managing the social media strategy. I also headed up our sponsorship of Melbourne City Football club.

As Head of Marketing at Cricket NSW for two years, with roles spanning both clubs, the Sydney Thunder and Sydney Sixers, as well as the Cricket NSW brand, I developed and executed the businesses marketing and brand strategies, along with the Sydney Sixers social media strategy. I also oversaw the development and implementation of customer journey mapping, building better digital experiences for our customers across all digital touchpoints.

I have extensive content creation experience, including creative direction and management of video and photo shoots and script writing.